ThinkFun Privacy Policy

The following Privacy Policy applies your use of all websites owned, controlled, operated in partnership with or hosted (whether now or in the future) by ThinkFun Inc. (“ThinkFun”) and/or its corporate friends and affiliates, including but not limited to ThinkFun Brain Lab,, and all related applications and services (collectively the “ThinkFun Sites”).

ThinkFun Inc. has created this privacy statement in order to demonstrate our firm commitment to privacy. The following discloses our information gathering and dissemination practices for all the ThinkFun Sites. By visiting this portion of our site, you can expect to be notified of:

  1. What personally identifiable information is collected
  2. How the information is used
  3. With whom the information will be shared
  4. This site's opt-out policy
  5. This site's policy on correcting and updating personally identifiable information
  6. This site's policy on deleting or deactivating your name from our database

This policy went into effect on March 1, 2013, and was last updated on March 20, 2016. Should this policy change, a notice will be placed on the home page of and will remain there for 30 days. Please check back periodically for updates.

How We Collect and Use Your Information

In order to register for ThinkFun BrainLab, you must give your consent (or if you are under 13 years of age a parent or guardian must consent on your behalf) at the time of registration to provide us with your name, age, and parental email address. Teachers registering for their class or school must give their consent at the time of registration to provide us with their own name, class name, school name and their email address.

ThinkFun collects user submitted information including but not limited to name, email address, and age to authenticate users and to send notifications to those users relating to the ThinkFun Sites and ThinkFun Services. ThinkFun may also collect other data either directly or via third-party sign-on services (e.g., Facebook Connect), including but not limited to: personal interests, gender, age, education and occupation, in order to enrich the user experience.

Many of the ways in which you interact with our site allow us to learn more about you and to improve your user experience. We collect and store game scores of our registered users as they play, and post this information to leaderboards to encourage striving for excellence and for other purposes. We collect and store statistics and other information about the online activities of all our visitors on an aggregated (collective) basis. We use your IP address, which is assigned to your computer by your ISP, to help diagnose problems with our server and to administer our Web site. Your IP address, HTTP protocol elements, and computer information are used to gather broad demographic information. We use cookies to deliver content specific to your interests, to save your Registration ID so you don't have to re-enter it each time you visit our site, and for other purposes. We also track the number of people who view each page to learn which features are the most popular. But in these, and almost all other instances for non-Registrants, we do not obtain personally identifiable information about you.

In those instances where we do collect personally identifiable information, it is for the purpose of improving your experience on our site. Examples of voluntarily submitting personally identifiable information include filling out our user registration page (becoming a Registrant), entering a sweepstakes contest, playing a game challenge, sending us feedback and posting in our chat rooms and message boards.

The more accurate this information is, the better we are able to customize your experience. Our site's registration form requires users to give us online contact information like your first name and E-mail address. This is for personalization purposes as well as being a unique identifier that allows us to contact you if you receive our newsletter or our email Challenge of the Day. Additional demographic and preference information we may ask you for later (like profession, how many children you have, why you love Thinkfun) is to help us customize your experience and develop new features that are most relevant to our users. We use customer contact information from the registration form to send the user information about our company and promotional material from some of our partners if the customer selects to receive such information. Your contact information is only used with your permission to provide you with information about us and is never shared with other companies who may want to contact our visitors unless specific permission to share information is given. We require that any third parties with whom we share your information maintain this data in a confidential manner. However, on particular pages where we ask for your personally identifiable information, we may explicitly tell you that the data we are collecting on that page will be shared with third parties, in which case those disclosures shall override anything to the contrary in this policy. For example, before you submit answers to questions we ask in an advertiser-sponsored promotion, we will tell you that your answers will be shared with that advertiser. Users may opt-out of receiving future mailings; see the choice/opt-out section below.

From time to time, ThinkFun and one or more of its partners may co-sponsor a promotion, sweepstake or contest or may offer a co-branded product or service on the ThinkFun Sites (a "Joint Offering"). Users may be asked to provide personal information such as name, email address, home address, etc. or to answer questions in order to participate in a Joint Offering, which personal information may be shared by ThinkFun with its partners involved in such Joint Offering, and such partners may use the information for its own advertising and marketing purposes. Also, we may transfer personal information to certain ad partners that you have explicitly requested to receive information from. It will be clear at the point of collection who is collecting the personal information and whose privacy statement will apply.

We may share personal customer information with our agents, representatives and trusted service providers for the purpose of assisting us in delivering our website content, sending email about your registration or other information you have elected to receive, fulfilling customer orders; administering contests or sweepstakes, providing customer service; enhancing and improving customers' shopping experiences; and completing credit card transactions. These third parties are not allowed to use this information for any purpose except providing these services on behalf of We may also share personal customer information with law enforcement officials in the investigation of alleged unlawful activities related to the use of our site. We will have no legal liability for such disclosures.

Demographic and profile data may be used for marketing and targeting purposes. Tracking how users interact with our site helps us to develop new features and content. We use this data to tailor the visitor's experience at our site, showing them content that we think they might be interested in, and displaying the content according to their preferences. This information is shared with advertisers only on an aggregate basis; that is, never containing any personally identifiable information.

We display advertising on our site. These ads may contain cookies. While we use cookies in other parts of our Web site, cookies received with banner ads may collect anonymous preference and interest visitor information. This information is used to create anonymous interest profiles. This information does not include and is never merged with personally identifiable information (such as name, address or email address) or any information that is considered sensitive or controversial or that would compromise your privacy. These profiles are used to tailor site content, promotions and advertising and to perform market research.

In the event of a complaint, we may also receive personally identifiable information about you from other users or third parties who may communicate information to us about you in relation to that complaint.

Children's Guidelines

Children's privacy is of primary concern to us.

  1. WE DO NOT collect online contact information about children without parental notification, which will include an opportunity for the parent to suspend participation in the activity. Online information will only be used to encourage participation in our programs and to respond directly to the child's request.
  2. WE DO NOT collect personally identifiable offline contact information from children.
  3. WE DO NOT distribute to third parties any personally identifiable information from children.
  4. WE DO NOT give the ability to publicly post or otherwise distribute personally identifiable contact information without prior parental consent.
  5. WE DO NOT require a child to provide us with more information than is reasonably necessary to participate in an activity as a condition of participation.

Use of Cookies & Similar Tracking Technologies

A “cookie” is a small amount of data that is sent to your browser from an Internet server and stored in your computer. ThinkFun uses cookies (including Flash cookies) to store user preferences, account status, traffic origination, and to record session information, for purposes including ensuring that users are not repeatedly offered the same advertisements and to customize newsletter, advertising, and Web page content based on browser type and user profile information. You may be able to configure your browser to accept or reject all or some cookies (other than Flash cookies), or notify you when a cookie (other than a Flash cookie) is set - each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences - however, you must enable cookies from ThinkFun in order to use most functions on the ThinkFun Sites. For more information about Flash cookies and how to remove them from your computer, please see the paragraph below entitled "SPECIAL NOTE - Flash Cookies."

In addition, ThinkFun may use so-called “pixel tags,” “web beacons,” “web bugs,” “clear GIFs,” etc. (collectively “Web Beacons”) to collect information about your visits to the ThinkFun Sites. These are small electronic images embedded in web content (including online ads) and email messages and are ordinarily not visible to users. Like cookies, Web Beacons enable us to track pages and content (including ads) accessed and viewed by users on the ThinkFun Sites. Also, when we send HTML-formatted (as opposed to plain text) emails to our users, Web Beacons may be embedded in such emails to allow us to monitor readership levels so that we can identify aggregate trends and individual usage to provide our users with more relevant content or offers. Web beacons in emails may recognize activities such as when an email was opened, how many times an email was forwarded, which links in the email were clicked on, etc. Web Beacons cannot be declined when delivered via a regular web page. However, Web Beacons can be refused when delivered via email. If you do not wish to receive our Web Beacons via email, you will need to disable HTML images or refuse HTML (select Text only) emails via your email software.

Please note that ThinkFun may allow thirty-party advertisers (including those that are serving their own ads on the ThinkFun Sites, as well as those so-called “network advertisers” or “ad networks” who are serving and managing ads for others) to set and use their own cookies (including Flash cookies) and/or Web Beacons on your computer when you visit the ThinkFun Sites. These cookies and Web Beacons allow third-party advertisers to recognize your computer each time they send you an online advertisement and to compile information about where you, or others who are using your computer, saw their advertisements and determine which ads are clicked on. The information so compiled allows third-party advertisers to deliver targeted advertisements that they believe will be of most interest to you.

Use of cookies (including Flash cookies) and Web Beacons by third-party advertisers is governed by the privacy policies of those advertisers - not the ThinkFun Privacy Policy. ThinkFun has no control over what information is collected by third-party advertisers or how they may use the information. The privacy policies and data practices of such third-party advertisers may significantly differ from those of ThinkFun, and ThinkFun makes no representation or warranty whatsoever about third-party advertisers’ data policies and practices. For more information regarding the data practices of some of these third-party advertisers and how to opt out of their use of your information, please visit and

The ThinkFun Sites also contain links to and/or enables certain third-party Internet functionalities to enhance your online experience, including, without limitation, social plug-ins, tools and APIs. Prior to using any third-party functionalities (e.g., Facebook Connect) on the ThinkFun Sites, you should consult the privacy notices of the third-party providers of such functionalities (e.g., Facebook). Once again, we have no control over what information is collected by such third parties, or how they may use the information. The privacy policies and data practices of such third parties may significantly differ from ours, and we make no representation or warranty whatsoever about their data policies and practices. Your communications and interactions with such third parties are solely between you and them, and are at your own risk.

SPECIAL NOTE - Flash Cookies:

To learn what “Flash cookies” (also known as “local shared objects” or “LSOs”) are and what they do, please visit and Flash cookies cannot be rejected, disabled, turned off, opted out, or deleted in the same way as regular cookies such as HTML cookies. Flash cookies may remain on your computer even after you have rejected, disabled, opted out, or deleted regular cookies. For information on how to manage and remove Flash cookies, please visit:

Please note that, in addition to ThinkFun’s Flash cookies, third-party advertisers may set and use their own Flash cookies for user tracking purposes when serving and managing ads on the ThinkFun Sites.

SPECIAL NOTE DoubleClick's DART Cookie:

ThinkFun may allow third-party advertisers to use DoubleClick’s DART cookie when serving ads on the ThinkFun Sites. DoubleClick's DART cookie enables the serving of ads through DoubleClick's ad-serving technology. Such cookie is placed on your computer when you are browsing the web and visit a site that supports ads delivered using DoubleClick's ad-serving technology (including some Google AdSense advertisements). This cookie is a “persistent” cookie, meaning that it is saved into the cookie folder on your computer’s hard drive and will remain in that folder even after you close your web browser. This cookie is used to serve ads specific to you and your interests (“interest-based”). The ads served will be targeted based on your previous browsing history. DoubleClick’s DART cookie uses “non-personally identifiable information.” It does not track personal information about you, such as your name, email address, physical address, telephone number, social security number, credit card/debit card number, or other financial account information.

To opt-out of DoubleClick’s DART cookie and associated interest-based advertising, please visit PLEASE NOTE that if you erase or otherwise alter your browser’s cookie file (including upgrading certain browsers), you may need to opt out again. PLEASE NOTE also that opting out of the ad-serving cookie does not mean that you will stop seeing pop-up ads or banner ads embedded in websites! You can control many pop-ups by using free software available on the Internet or by disabling JavaScript on your browser.

If you wish to disable cookies selectively or entirely, you may do so through your individual browser options or using special software. More detailed information about cookie management with specific web browsers can be found at the browsers’ respective web sites. Alternatively you can use the guide at

More information on DoubleClick’s DART cookie can be found at

Email Verification

When you create an account on any of the ThinkFun Sites using your email address, we will send you a "verification" email to ask you to verify your email address and account by following the instructions provided in the email. Such verification is necessary to complete your registration and activate your account. It is important that you verify your email address so that we may communicate with you regarding your account, your purchases and/or other transactions with ThinkFun, changes in our Terms of Service, Terms of Sale and/or Privacy Policy, and other matters relating to your account with ThinkFun. It also enables us to send you announcement emails about our new content, features, services, products, promotions, etc. If you create an account using a third-party sign on service (e.g., Facebook Connect) your account will be activated without a verification email. You may opt out of receiving announcement emails from us at any time, by following the opt-out link contained in an announcement email you previously received, or by logging into the "My Account" section of the ThinkFun Site(s) where you have an account, and changing your email preferences in the account settings. If you do not provide verification within 2 days after we send the initial verification email, we will send one reminder email to you. If there is still no verification by you within 2 days after we send the reminder email, we will consider your registration/account incomplete and inactive. If your registration/account status remains incomplete and inactive for more than 7 days after your initial registration, we reserve the right to cancel your registration/account without notice.

Public Forums

This site may have chat rooms, forums, and / or message boards available to its users, including children under 13 who have been given permission to do so by their parents. Please remember that any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information.


ThinkFun makes every effort to ensure the security of your personal information, and the secure transmission of your information from your PC to our servers. There are security measures in place to protect the loss, misuse and alteration of the information under our control. This site uses SSL (secure server software) that encrypts all the personally identifiable information passing back and forth between your PC and our server during registration and online purchase.

We understand that you might be concerned about buying online. That is why your security at our site is as important to us as it is to you, our customer. We use some of the best technology available to ensure that your payment information is processed confidentially and accurately. We use the VeriSign system and technology, which we believe makes shopping at ThinkFun.Com just as safe as your neighborhood store. VeriSign features the industry standard SSL (Secure Socket Layer) encryption technology, which scrambles your credit card number and your other personal information to prevent the viewing of that data by anyone other than ThinkFun.Com. ThinkFun.Com also strives to maintain the security of information stored on our servers to protect against unauthorized access to your personal information.

Unfortunately, no data transmission over the Internet can be guaranteed 100% secure. We recommend that you never reveal your registration ID to anyone. You will never receive a request from for your registration information in an unsolicited phone call or e-mail. The privacy policy described here applies only to and our partner sites, and not to other companies' or organizations' Web sites to which we link, or which link to us. Also, while ThinkFun hopes to provide a safe and secure online experience, be very careful about sharing your personal information with other people you might meet as a result of your visit to our ThinkFun family of sites.

Opt-Out Policy

Our registration process defaults you as opting-in to receiving information from ThinkFun. The whole point of this program is to compete and play together as a community, we recommend that you at least start out by agreeing to receive our email communications.

We do provide you with the opportunity to opt-out of receiving any future communications from us at any time. If you want to remove your information from our database, just log in to your user account and go to MY ACCOUNT, you will be able to change all your preferences and opt-out of anything you choose to, here.

Correcting and Updating Personally Identifiable Information

Our site also gives users the option to change information previously provided. Just log in to your user account and go to MY ACCOUNT, you will be able to change all your preferences and personal information here. Deleting and Deactivating your Name from Our Database

If You Want to Delete Your Account

You may delete your account at any time by logging to your user account and go to MY ACCOUNT, and selecting “DELETE ACCOUNT” option.

If We Want to Deactivate Your Account

We will keep any personal information we collect from Registrants for as long as they maintain a paid subscription or remain an active user of the Site. If a Registrant cancels their registration or if a non-paid Registrant does not log into their account for three months, we will only keep their personal information for the purposes of sending the Registrant information regarding ThinkFun’s other products and services if they agree to receive this information. Personal information is otherwise deleted or destroyed and Registrant’s User Name will be made available to a new Registrant.

We offer free and paid user registrations that allow visitors to choose a username and to use our programs and track their performance while playing our games. These user names are our property, we are glad to share them with you as long as you make use of them. For free accounts: If you don’t use your account for a period of six months or longer, we will send you an email notice telling you that you must access and use the account again within 30 days or we may take action to delete your account and to make the username available to other registering parties to take over and use.

Privacy Policy Dispute Resolution

For questions regarding this statement, contact our Consumer Affairs department online, via telephone at 1-800-468-1864, or by sending a letter to: Consumer Affairs, ThinkFun Inc., 1321 Cameron Street, Alexandria VA 22314.

Contact Us

If you need further assistance, please email your questions or comments to us at, call us at 703-549-4999, or write to us at:

ThinkFun Inc.
1321 Cameron Street
Alexandria, VA 22314
Attn: A. Barthello